Educational Eats: Conducting Market Research

Welcome to our new and improved luncheon series: Educational Eats.

When should you conduct market research for your product or service? How do you find the right respondents? Should you do quantitative or qualitative research?

Join Beyond the Table Research as they host AMA Pittsburgh Chapter’s August edition of Educational Eats. Mandy Rupert and RJ Huebert will hold a special lunch and learn session regarding market research, building a respondent panel, and knowing the ins and outs of research. This is a must-attend event for any marketing professional who wants to understand their market and how the public feels about their product/service.

Speakers

Mandy Rupert currently holds the position of Facility Director at Beyond the Table Research (BTTR). She has over 12 years of market research experience as a Project Manager at AMG Research. Mandy has successfully managed over 200 research studies using a number of different research techniques. In addition to being a project manager, Mandy is also a trained and experienced moderator. She has conducted hundreds of one-on-one in-depth interviews and focus groups all over the US. Her moderating experience includes interviewing physicians/surgeons, nurses, pharmacy directors, top level decision makers, first responders and consumers. She also recently received her level two Moderator Training Certificate from the Burke Institute.

RJ Huebert joined Beyond the Table Research in 2018 as Director of Marketing. He has worked in a variety of industries including healthcare, education, and banking, He specializes in digital marketing (Facebook and Google Ads), social media (building a following), and brand management. RJ currently sits on the American Marketing Association’s Board of Directors (Pittsburgh chapter).

*Free parking and lunch is included.