Educational Eats: Effective Media Relations

Welcome to our new and improved luncheon series: Educational Eats.

Do you have burning questions about how to reach out to the media? Wondering how to construct the perfect interview? How can you get the best placement for a TV or radios segment?

It’s the new world of traditional and social media. What can be done to garner and effectively manage press coverage across multiple channels? C4CS offers useful tips and practical guidance to help marketers, communicators and businesses to navigate the new world of Media Relations, including media interview best practices.

Speaker Bios

Oliver S. Schmidt is Managing Partner at C4CS®, a leading strategic communication and crisis management firm with headquarters in Pittsburgh, Pennsylvania and offices in North Carolina and Europe. He has more than 25 years of experience in consulting, training and executive coaching, and has made presentations and conducted management workshops on crisis readiness and related topics in several dozen countries.

Cynthia Cavendish-Carey serves as Senior Strategist for C4CS®. With over 25 years of experience, she is a seasoned business and marketing strategy professional with a specialty in crisis preparedness and reputation management. A native of the area, Cynthia currently lives in the City of Pittsburgh.